What makes for a Lead?
The minimum requirement for lead generation is to have an email address. In most of the cases, it is the combination of email and phone number. So, the following metrics don’t qualify for lead generation:
Site visitors
Retargeting pixels/tags
Push notification subscriptions
Some form of opt-ins where people opt in to receive information from you.
Let’s say; you are looking for a new apartment. Unlike buying a bar gold which is just a commodity, there are various factors to shape your decision. To evaluate your needs and the current market offer, you require the help of a salesperson to simplify the process.
For that, you need to share your contact details. As you can’t make an instant decision, such complex offering go through the following stages:
Requesting for the site visit.
Sharing the contact information with the sales team.
Confirming the visit via email or phone number.
Visiting the site location
Resolving the doubts about the location
Taking time to understand whether the apartment is a good fit or not.
Contacting the sales team to either confirm your booking or asking for other locations.
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