Syllabus
1. Introduction
2. Digital Transformation
3. CRM Software – Part 1
4. CRM Software – Part 2
5. CRM V/s ERP – Part 1
6. CRM V/s ERP – Part 2
7. Funnels & Triggers – Part 1
8. Funnels & Triggers – Part 2
9. CRM Implementation – Checklist
10. Customer Segmentation – Part 1
11. Customer Segmentation – Part 2
12. Methods to Increase Sales
13. CRM V/S Marketing Automation Software
14. World-Class Customer Service
15. Inter-team Collaboration
16. Traditional CRM V/S Social CRM
17. CRM for E-commerce
18. CRM Vendor
19. Top 5 CRM – Comparison
20. 25 Reasons of CRM Failure
21. CRM Implementation – 10 Steps
22. CRM Performance
23. CRM Adoption Training
24. Case Study 1: Logistics Company
25. Case Study 2: Jewellery Showroom
26. Summary
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