Description:
We will discuss advanced analytics in the future lessons. There are a lot of other analytics tools apart from Google Analytics which will help you track events and the various different steps in the funnel. Tools like MixPanel help you track events such as button clicks and add them to your funnel. Tools like LuckyOrange and CrazyEgg give you heat maps of your pages. They track eye movements of your users and helps you understand where users get stuck and which areas of your pages are more popular. Analytics can become very interesting over time. Many digital marketers are addicted to their website’s analytics and they keep checking the stats several times in a day!
Recommended Reading:
- How to Use Data from Heat-Maps to Improve User Experience & Conversions
- How to Setup Campaigns and Track Different Traffic Sources in Google Analytics
- What can the Crime Rate in New York teach us about Predictive Web Analytics?
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