Customer Relationship Management by Dr Vivek Bindra

Customer Relationship Management course enables entrepreneurs, solopreneurs and wannapreneurs to deeply understand how CRM software leads to automation and business growth.
The course has been designed to deliver world-class information in easy to understand Hindi language.

Key Outcomes of the Course:

Learn how to ready your business for digital transformation
Learn what are the benefits of a CRM Software
Learn what is the difference between a CRM and an ERP software
Learn how to make funnels & automated triggers
Learn how to assess the need for CRM Implementation
Learn how to do customer segmentation
Learn how to increase sales by implementing CRM
Learn how to select the right CRM Vendor
Learn what are the reasons of CRM implementation failure
Learn how to implement CRM and avoid failure
Learn how to measure CRM performance
And many more

Syllabus

1. Introduction
2. Digital Transformation
3. CRM Software – Part 1
4. CRM Software – Part 2
5. CRM V/s ERP – Part 1
6. CRM V/s ERP – Part 2
7. Funnels & Triggers – Part 1
8. Funnels & Triggers – Part 2
9. CRM Implementation – Checklist
10. Customer Segmentation – Part 1
11. Customer Segmentation – Part 2
12. Methods to Increase Sales
13. CRM V/S Marketing Automation Software
14. World-Class Customer Service
15. Inter-team Collaboration
16. Traditional CRM V/S Social CRM
17. CRM for E-commerce
18. CRM Vendor
19. Top 5 CRM – Comparison
20. 25 Reasons of CRM Failure
21. CRM Implementation – 10 Steps
22. CRM Performance
23. CRM Adoption Training
24. Case Study 1: Logistics Company
25. Case Study 2: Jewellery Showroom
26. Summary